Thank You Sponsor: NativeX

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NativeXIt’s important to recognize those who financially sponsor TECHdotMN because their contribution helps to advance Minnesota’s technology industry.

Thank you NativeX for reinvesting and supporting the cause!

What does NativeX do?

NativeX is a native in-app advertising company, formerly W3i, and a leader in monetization and user acquisition for apps. We create custom native ad experiences for truly integrated advertising. Some examples include app discovery walls, custom interstitials, and featured alerts. We help our advertiser customers build audience quickly by running their ads across our network of games enthusiasts. Some of the games that use NativeX’s technology to display native ads include: Pocket Gems’ Tap Zoo, Imangi Studio’s Temple Run and Outdoor Partners’ Bass Pro Shop: The Hunt–King of Bucks .

When did the company start and where is it based?

NativeX started in the dorm rooms of St. Cloud State University in 2000 by three brothers, Rob, Ryan and Aaron Weber. We have now installed more than 1 billion apps. NativeX main office is in Sartell, MN, with additional offices in San Francisco and Minneapolis.

What is something unique about NativeX?

For many positions, employees are able to work out of any of our offices. Many of our Minnesota employees choose to split time between headquarters in Sartell and Minneapolis. Our new space in Minneapolis is on the 10th floor of the Grain Exchange–close to CoCo MSP. We continue to maintain a membership at CoCo MSP to show our support.

We think NativeX’s platform reaches more end users in mobile than any other company in Minnesota, with over 105 million Monthly Active Users. We also are very consumer oriented, our platform is featured in some of the world’s most popular apps.

Why does NativeX sponsor TECHdotMN?

NativeX sponsors TECHdotMN because we all win with a thriving tech community in Minnesota and TECHdotMN helps glue the community together.

How could the Minnesota technology industry improve from your perspective?

Everyone complains about how difficult it is to get funding for start-ups. Most start-ups in Silicon Valley raise initial seed funding from folks who made their money at another growth company (Google, Facebook, Paypal, whatever). One way to solve this funding problem is to support local growth companies which have the opportunity to return capital back to local stakeholders (owners, employees, etc.).

Be more accepting of “change”. Midwesterners really struggle with change versus other regions.

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