pushes foot traffic into stores



By Bill Briggs, Internet Retailer

“When Best Buy Inc. reported comparable web sales increased by 16% in the first quarter, it represented both improved online performance and new opportunities for store sales. That’s because 40% of Best Buy’s web customers choose to pick up their purchases in a store.

“We think this is an enormous competitive advantage, because the customer wants it now, and no matter what the online competitors do, they cannot deliver it ‘now,’” Sharon McCollam, Best Buy’s chief administrative officer and chief financial officer, told analysts last week in a conference call.”

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