Minnesota start-up offers free, scaled-down model similar to Angie’s List

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By John Ewoldt, Star Tribune

“Zach Sussman didn’t want to search the Yellow Pages or pay $50 for an Angie’s List subscription when he needed a handyman.  The idea of strangers recommending a service provider didn’t appeal to the 30-year-old from Minnetonka.

“I don’t trust anonymous people’s reviews when I’m hiring someone who’s going to be in my house,” he said. “It’s a matter of security.”

So Sussman used a start-up website, BeHeroic.com. The Twin Cities-based business takes a different approach to finding a good auto mechanic, plumber or other service provider.”

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