By John Ewoldt, Star Tribune
“Zach Sussman didn’t want to search the Yellow Pages or pay $50 for an Angie’s List subscription when he needed a handyman. The idea of strangers recommending a service provider didn’t appeal to the 30-year-old from Minnetonka.
“I don’t trust anonymous people’s reviews when I’m hiring someone who’s going to be in my house,” he said. “It’s a matter of security.”
So Sussman used a start-up website, BeHeroic.com. The Twin Cities-based business takes a different approach to finding a good auto mechanic, plumber or other service provider.”