Tech startup aims to generate automatic buzz for businesses



By Katharine Grayson, Minneapolis-St. Paul Business Journal

“Entrepreneurs Lisa and Klaus Schneegans, who built Praxis Software Solutions and sold it to tech giant SAP in 2006, have launched an automated-marketing venture targeting companies that partner with small businesses.

The startup, called Buzz360, is an offshoot of ReferralBuzz, a business the Schneegans started about a year and a half ago. ReferralBuzz allows small home-improvement companies to automatically post pictures of their work, feedback from customers (via Facebook posts), and deals, to a website where consumers search for contractors.”

Read More…