By Eric Roper, Star Tribune
“MPLS readers may have noticed ads on Facebook and other social media for Lyft, a California-based smartphone app that facilitates car sharing between willing drivers and their would-be passengers.
“Join the Lyft community and earn up to $20/hr while meeting great people around Minneapolis,” reads a Facebook ad from the company soliciting drivers, beside a photo of a car bearing one of their signature pink mustaches. “Choose when you drive! With your help, we’ll change the face of transportation.”