Software startup Asset Record Company is growing the roster


Asset Record CompanyAsset Record Company continues down the path of early stage milestones as the startup has recruited two more execs in an effort to break open the real estate market: Steven Ladin and Charles Goodman.

The software works by connecting real estate owners and their professional teams with verified documents and a historic activity log for each property so the parties can gain trusted and comprehensive insight around a specific property.   Think of it as a CarFax for real estate.

Steven Ladin has been named Vice President of Marketing & Business Development.  Ladin brings over 16 years of marketing and business development experience along with knowledge in both the technology and real estate industry. Ladin joins Asset Record after serving as Director of Marketing at Rental Research Services for two years. He also co founded Rock Your Block, another local startup with an uncertain fate.

“I’m extremely excited to be apart of such a forward-thinking company like Asset Record.  The vision, team and opportunity was something I could instantly wrap my head around,” said Ladin.

Charles Goodman has been named National Sales Director after serving five years as senior account executive at Plaudit Design, a Minnesota based web development and online strategy company.

“I’m passionate about the industry and this is the perfect tool to help organizations succeed. I am very excited to be joining Asset Record Company at such an important period in the company’s growth, and I am grateful to be part of a team with such strong talent.”

In April, Minnesota tech vet Jason Baker joined as CTO, and the venture continues to raise investment capital.


  • young743

    Thanks for the bash, Jeff…