Minneapolis start-up Itizen launches kids’ clothing swap app



By Celia Ampel, Star Tribune

“When you’re paying top dollar for kids’ clothes, you want a few bucks back for them.

“Kids go through seven sizes in the first two years,” Minneapolis mom Dori Graff said. “So as a parent, you’re always buying and you’re always needing to get rid of things.”

That’s why Graff and her friend Mary Fallon created the iPhone app Itizen for parents to buy, sell and trade clothes for their little ones. Itizen is part eBay, part Facebook: The app combines an online marketplace with the ability to “follow” other users whose offerings match your needs and taste.”

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