Lyft launches in St. Paul

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By Julio Ojeda-Zapata, St.Paul Pioneer Press

“Need a ride in St. Paul? Instead of a hailing a cab, you can call a magenta-mustachioed car with a driver who will fist-bump you and have you sit up front for conversation purposes.

Lyft, a San Francisco-based car service relying on citizen-owned vehicles, instead of a traditional taxi or limo fleet, begins operations in St. Paul this week, with the rest of the Twin Cities area expected to follow eventually. Riders summon the cars via their smartphones.”

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