Central Minnesota businesses find risk, rewards in a new identity

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By Kevin Allenspach, St. Cloud Times

“More than a decade ago, the Web-based business Rob and Ryan Weber launched out of their dorm room at St. Cloud State University was called Freeze.com.  In 2007, the business morphed into W3i.

The name was chosen to incorporate its move to promotion of interactive services on the World Wide Web, but also was shorthand for the Webers and their other brother, Aaron, who helped the business generate hundreds of millions of dollars in revenue from its Sartell headquarters before he left for other pursuits.”

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