Online real estate startup BuyerCurious goes full broker

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Empower RealtyMinneapolis startup BuyerCurious is leveraging their proprietary online self-service platform to offer full real estate brokerage capabilities with the addition of Empower Realty.

CEO Jim Lesinski describes the move as an “industry reinvention powered by software.”

While BuyerCurious still offers a means for buyers, sellers and their preferred agent/broker to make an make an offer, coordinate the transaction, and close, DealCurious’ new service capability enables them to facilitate that process in house from start to finish.

“Now that we’re a licensed broker with MLS access, we can close the loop for a seamless transaction,” Lesinski says.

Sellers can pay as little as 4.25% for full service listing compared to industry norm 6-7% charged by conventional real estate firms. In addition, both buyers and sellers benefit from entirely paperless negotiation, ready access to expert advice, automated real time progress updates, and an electronic deal room to coordinate activities and manage documents through closing.  Buyers can use the service on any MLS listed property and receive cash back at closing, randing from $1k – $10k based on the purchase price of the home.

“Buyers have become very comfortable with using the Internet to make their purchasing decisions, but on a big ticket item, they still want a personal touch,” he explains.  “I can confidently say that we’ve become the only broker the in the country to offer this hybrid approach.”

Empower Realty soft launched in Minnesota this September and has deals “in the works,” although has yet to facilitate a completely closed transaction through the service. “We expect that to happen now in the fourth quarter, in addition to becoming licensed in other states,” says Lesinski.

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