Minneapolis health tech startup Perk Health has converted its first paying customer — a big deal for any startup, especially business-to-business where the sales cycle is longer and harder.
Perk Health is the creator of a web and mobile application that systematically designed to get more employees physically active through an unprecedented level of personalization.
After a four month pilot, Perk’s tool has been fully adopted by health insurer Ucare for internal usage and will be rolling out to all 800+ employees by Jan 1.
“During our trials, we had 90% engagement after four months,” co founder and CEO Zach McGill says, emphasizing the fact that they don’t charge per user per year, rather, based on whether or not someone actually uses the product. “The response was overwhelmingly positive, hence the decision to move forward.”
Perk Health was formed in 2007 by co founders McGill and Doug DeBold, still juniors in college at the time, seeking to spread their entrepreneurial wings.
“Physical inactivity is the new smoking,” says McGill. “It now kills more people than smoking and costs our healthcare system more than any other risk factor.”
“We want to change the world and we believe we can,” he adds without any hesitation.