NativeX launches new ad tech to monetize mobile games

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By Dean Takahashi , VentureBeat

“Mobile ad platform maker NativeX is announcing a new product today that will help game developers incorporate better ads in their mobile games.

The Minnesota-based company has creative a new software development kit (SDK) that enable rich media native ads within games. These are games that can be largely designed by a game developer so that they appear in a natural part of the gameplay, like an ad to purchase virtual currency when you reach a point in the game where you have to purchase something in order to make progress.”

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