What is the name of the company and/or product?
What problem does this solve and what was the “aha” moment?
It’s a universal truth that everyone loves a deal. Daily deal sites have been popular for years, but they lack curation and gouge vendor revenue. We saw an opportunity for a service that would provide small business operators with real-time access to an audience and full control of their offers, for a fixed rate.
Buzzcut makes it easy for users to snag free offers when they’re on the go and gives vendors the power to release offers when they need the traffic. This real-time connection between our restaurant and bar partners and our users is what sets Buzzcut apart.
What is the full launch/release date planned?
Who is on the team?
- Joseph Taralson, president and partner relations
- Eric Hansen, brand lead
- Dan Knutson, experience lead
- Andrew Beckman, design lead
- Graham Wood, development lead
What is the specific technology or combination of technologies is used?
Our restaurant and bar partners interact with Buzzcut through our custom-built dashboard, in which they schedule and manage their offers and review analytics. Our users access published offers through our custom-built iOS application.
What is the size/scope of your market and how will you scale?
Buzzcut is based out of, and launching in, the Twin Cities. We’re built to help local businesses reach their target audience and put butts in seats without losing their shirt. We’ve identified additional markets for expansion, but are focused on solidifying a base of partners and users in Minneapolis/St. Paul before introducing the service elsewhere.
What is your revenue model?
Our technology allows Buzzcut to be a transaction-based offer service. That is, our partners are simply charged a fixed fee each time a user (and their party) is delivered to their door (tracked via GPS). This model brings revenue in the door immediately. But we should note that we are offering early adopting partners a free multi-month trial.
What is your greatest strength?
Buzzcut offers a solution to a problem nearly every restaurant, cafe, and bar faces: How do I bring customers through the door today? And we do it without gouging revenues. For users, we’ve made deciding where to go for drinks or brunch easy, by presenting a pool of offers from nearby businesses they can easily claim as they’re going out.
Aside from our value proposition, our greatest strength is the sum of our team’s talents. Everyone brings a unique viewpoint and multiple skills to the table.
What is your biggest weakness?
Outside of Dan, who has an established UX consultancy, this is the first time any of us have taken the entrepreneurial plunge. We’ve grown through a number of challenges and setbacks as we’ve built Buzzcut, and we anticipate continuing to learn and adapt as the business takes shape.
What is one resource you could use that would take this to the next level?
Our top priority is building our partner base so additional resources to assist with partner on-boarding and account management would help with that goal. We would certainly welcome more development resources as well.
Is there anything else you would like to add?
We’d like to thank everyone who took the time to read this, and TECHdotMN for the opportunity to introduce ourselves to the Minnesota tech community. If you have any questions about Buzzcut, or comments you’d like to share, don’t hesitate to drop me a note at firstname.lastname@example.org. In the meanwhile, we encourage you to follow our progress on Twitter and Facebook, and spread the word about Buzzcut.