Wellness-tech startup Novu lands deal with Fairview Health



By Katharine Grayson, Minneapolis-St. Paul Business Journal

“Twin Cities health-tech firm Novu has landed a deal with Fairview Health Services, which will offer the startup’s online wellness tools to patients.

Tom Wicka, a former IWCO Direct executive with a background in loyalty marketing, and his two brothers, John and Jim, launched St. Louis Park-based Novu about three years ago. The company went on to develop online tools and a package of two-week programs that encourage consumers to live healthier lifestyles.”

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