It is important to recognize those who financially sponsor TECHdotMN because their contribution helps to advance Minnesota’s technology industry.
Thank you NativeX for reinvesting and supporting the cause!
What does your company do and why?
NativeX is the leading ad technology for games with over 200 million Monthly Active Users from top grossing apps. To put this in perspective, Facebook only recently passed 1 billion Monthly Active Users. For developers who want to monetize with advertising that really works, NativeX is the marketing technology platform that is reinventing in-app advertising to create more effective and engaging ad experiences that enable developers to build successful businesses around their apps. Native advertising becomes part of the user experience and it out-performs standard display advertising, often doubling or tripling revenue for publisher partners.
When did NativeX start and where is it based?
Formerly W3i, NativeX was formed in 2000 by Rob, Ryan, and Aaron Weber, three entrepreneurial brothers who created a solution for the distribution of consumer content on the Web. Originally based in Sartell, MN, NativeX has expanding with offices in the Grain Exchange in Minneapolis as well as an office in downtown San Francisco. We are expanding our team at each location, with an emphasis on positions in data science, UX/design, and engineering.
What is something unique about NativeX?
We have had 12 consecutive years of profitability and driven more the 1 billion app downloads
Why does NativeX sponsor TECHdotMN?
Being a Minnesota based tech company, we believe strongly in TECHdotMN’s mission to serve to startups in the tech ecosystem. We believe a strong local tech ecosystem benefits all of us in the community- startups, growth companies and later stage companies.
How could Minnesota’s tech industry improve from your point of view?
If the most talented local data scientists, designers, and engineers came and worked at NativeX for three years:). We would like to see K-12 schools and colleges make a more focused effort to develop and encourage the next generation to pursue their passions in high tech. There are so many more and better resources for today’s youth to advance their technical skills at earlier ages. The role of the school should be to coach and mentor these passions.