Perk was launched in the summer of 2012 by co founders Zach McGill and Doug DeBold as a mobile virtual personal training app that adapts to each individual via custom coaching. In the fall, they landed their first big customer, health insurer UCare, who rolled it out to some 800+ employees.
Earlier this year, the venture became part of the TreeHouse Health portfolio, accepting capital and resources from the health tech ‘incubator’.
“We’re really excited about what this cash will allow us to do…There’s some stuff coming down the pipeline that I think is really going to excite people–and really help people get fit in a way nothing else has. Our product is already motivating people and helping them find ways to exercise that they look forward and actually enjoy. As an entrepreneur it’s exhilarating when smart people are willing to make a bet on you and your vision, now it’s time to get down to work,” McGill said of the round.