Beta Byte: Toggle Green

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togglegreenBeta Byte is a series underwritten by Bust Out Solutions for that early stage tech found somewhere between idea and traction.

What is the name of the company and/or product? 

ToggleGreen, our website is www.togglegreen.com

What problem does this solve and what was the “aha” moment?

It allows IT and Creative Professionals, specifically Contractors a platform to better engage recruiters and hiring managers when looking for a job.

With job seeker profiles, they have the ability to toggle to green (actively looking and open to being contacted about new opps), yellow (passively looking and open to being contacted only for ideal opps) and red (not looking nor wants to be contacted about new opps). With each color the amount of information shown differs. With red there is very, very little info shown and no contact info, yellow there is little info shown and no contact info (they can be messaged or emailed if the recruiter meets their position preferences) and green all the info is shown and anonymized contact info (think craigslist).  Another nice perk of having a TG profile is our auto toggle feature. When the job seeker puts in their next “roll-off date” TG will remind them (and the network of recruiters and hiring managers) of their closeness to that “roll-off date” by changing their status as the date gets closer. Lastly, I will throw one more thing out here.

By having a profile on ToggleGreen it will dramatically reduce recruiter calls when the job seeker isn’t looking for a new opportunity.  Our goal from day 1 has been to be the advocate for the job seeker and try to change the recruiting industry for the better. We are confident that TG can absolutely do that. Our intent is to solve as many job searching problems as we can for the job seeker while being mindful of the recruiter and hiring managers problems as well.
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What is the full launch/release date planned?

Late Spring, Early Summer 2014.

Who is on the team? 

Mike Stapp + a local team of 9.

What is the specific technology or combination of technologies used? Is there any IP?

C#, Angular, WebAPI, Elastic Search, Objective C, etc. There is IP and we are working on a number of provisionals currently.

What is the size/scope of your market and how will you scale?

Our target market is enormous. Nationally there are millions of IT Contractors, in addition to that, there are a huge number of FTEs. Our strategy is to start small with a pilot in Minnesota. Once the user base grows to our target number then we would strategically roll out TG into other regional markets. With the hope of launching nationally by late 2015.

What is your revenue model?

TG is free for job seekers and will be paid for by recruiters and/or hiring managers. In addition to that we will be generating revenue from job postings as well as advertising.

What is your greatest strength?

I don’t think we have A greatest strength. It’s a toss up in my mind between a great product, a very impressive, driven and cohesive team, a common vision and a very strong passion to change the recruiting industry for the better.

What is your biggest weakness?

Without a doubt one of our hardest, if not hardest challenge is having the vast majority of our team being freelancers.

What is one resource you could use that would take this to the next level?

Sacks of cash. Although we are backed by a very supportive VC, we (and every other tech startup) could benefit from more capital. In our case we really want to convert our freelancers to FTE’s as well as make a very large marketing push but that takes more capital than we can afford currently.

Is there anything else you would like to add?

We are currently working on a future feature for TG that we are incredibly excited about that we feel could be huge and do wonders for job seekers. The patent process is being worked on as we speak, so for now all I can say is stay tuned as we could have a very intriguing feature rolling out in the near future. If you are interested in us please check us out on Twitter, FB and LinkedIn or at togglegreen.com. We will be keeping these updated with progress and industry content. Anyone can also email us with any questions or concerns: info@togglegreen.com, we’d be honored to hear from you!

Comments

  • http://www.robertspeer.com/ Robert Speer

    I’ve put some thought into this general idea, and I’ve always found both job seekers and recruiters to dislike the current state of affairs, but are not interested in yet another profile. While the innovation of a on/off switch is nice, I’m not sure it’s enough value to justify the hassle, however LinkedIn integration+migration does mitigate YAP.

    Peter Beacom’s http://www.talentonthemarket.com/ & http://tech.mn/news/2014/02/26/beta-byte-talent-on-the-market ( you read this site right ;) ) is a few grand of design work away from being as pretty, and is a whole lot more done.

    Tech.mn’s even got a basic directory ( http://tech.mn/jobs/freelancers/ ) that’s less than a week of dev away from matching the core features, and you’re just never going to be as pretty as Jeff & Mike.

    Tech.mn’s directory is similar to https://github.com/reidab/citizenry/ used at http://weworkinphilly.com/ & http://epdx.org/

    Not to mention the plethora of HR startups, just in the TC alone, like http://www.catsone.com, that has burned through some of the best PHP dev’s in the area.

    This combines to mean ToggleGreen’s special sauce better be the most special of bacon flavored snowflakes.

    However, recruiters are pulling 5k to 25k per FT hire and that’s a big pie to get a piece of, and it’s clearly an inefficient market so there’s an answer out there waiting to be found. So good luck, I’m rooting for you :)

  • Mike Stapp

    Hey Robert,

    First off: thanks for the comments and well wishes! I totally respect and appreciate what Peter has done/is doing and on more than 1 occasion we have chatted about these ideas as well as possible future endeavors. Peter’s a stellar guy for sure. And Mike, Jeff and tech.mn are doing a tremendous job with the freelancer board, no doubt. While each of TG, tech.mn and talentonthemarket do have some very basic similarities we are all very different. I would be honored to meet up with you for lunch and give you a run down of our site and native app(s) as I would love to get some strong constructive criticism from someone who obviously knows our space. Please send me an email at mike@togglegreen.com if you’d like to get out for lunch. Thanks again for the comments! Have a great weekend!
    Mike

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