NativeX Unveils Native Ad Exchange For Mobile Games

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By Tyler Loechner, MediaPost

“The legitimacy of a marriage between native and programmatic has been a well-debated topic, but that hasn’t stopped a number of companies from banking on its consummation and launching native ad exchanges.

NativeX is the latest to give it a shot, as the company on Wednesday announced the launch of a global native exchange for mobile advertising.”

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