MN startup CRAM changes name & direction with $1.2m in fresh funding

St. Paul startup CRAM Worldwide, aka CRAM, has made some core changes in the quest to better secure big data.

What began in 2012 as a hardware device + software system of storing and delivering digital assets for the entertainment industry has evolved into Secured2 — a pure play enterprise product targeted at the healthcare, finance and legal sectors.

“We were in the middle of a very uncertain time with CRAM…between the recession and tumult in media, it became apparent that we needed to change,” Founder & CEO Daren Klum explains in describing the reality CRAM faced in going to market over the past few years.

“The pursuit has always been about the bigger picture and securing the cloud is a major pain point that every company must face….we have very large and relevant threats to our information on a daily basis.”

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Built on the same ideals as CRAM, but with a completely different platform, team and name,  Klum describes Secured2 has a unique combination of data shrinking, shredding, distribution, and verification. All in, he says Secured2 has 10 patents filed, and counting.

Secured2 has recruited a number of executive advisors and acquired a handful unnamed customers in the healthcare sector already using the technology; a formal launch at CES in January is imminent.

CRAM had been capitalized with approximately $1m in angel funding and with the Secured2 comes another $1.2m in investor backing.  Although none of the recent capitalization behind Secured2 was sourced locally, Klum says part of his goal is to “siphon funding from the coasts to leverage in Minnesota.”

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