Builders send home buyers online for inspiration



By Jim Buchta, Star Tribune

“…[Justin] Spoelstra, a software expert who was teaching at Brown College, did far more than that. He took pictures of the property and created software that enabled him to wipe away the previous owner’s decorating and give the house a complete digital makeover. In a virtual way, he was able to paint the walls, install new flooring and replace the cabinets. The ploy worked. Spoelstra got the house — and a new business [Preferred Interactive].”

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