Target Teams With Google On In Store Mobile Games

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By Lauren Johnson, Adweek

“After what most would consider a brutal holiday shopping season last year thanks to a well-publicized data breach, Target is rebounding with a slew of mobile and digital investments aimed at driving foot traffic.

Target is the latest brand to partner with Google’s Art Copy & Code program, which aims to reinvent digital advertising for iconic brands such as Nike. For Target’s holiday campaign, Google helped create a mobile website with six mini-games. The campaign was created by creative agency 72andSunny with Psyop and Stinkdigital as the production partners.”

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