Zipnosis had a great idea, wrong customer



By Lee Schafer, Star Tribune

“The Minneapolis start-up company Zipnosis, now six years old, at first struggled when it brought an online diagnostic service to market at a time when there wasn’t really a market. But there sure is one now.

On a recent morning, co-founder and CEO Jon Pearce explained that UCLA Health in Los Angeles was going live with the service that day. It’s the latest health care system to select Zipnosis as its technology provider for what’s called “virtual health care.”

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