Confluence Capital Rebrands as Matchstick Ventures, Stacks Team


Via News Release

“Today Matchstick Ventures announced the rebranding from Confluence Capital and the addition of new team  members.   Matchstick will continue to invest in technology startups in Minnesota and beyond.”

“We’ve been incredibly fortunate to work with some amazing founders and savvy co-investors via Confluence Capital the past couple of years,” said Ryan Broshar, Founder and Managing Director at Matchstick Ventures. “Matchstick Ventures will capitalize on this momentum and continue to support and invest in tech startups in Minnesota and beyond.”

“The Matchstick Ventures name more closely aligns with our mission of acting as a catalyst for our founders, our startups, and our startup community, ” he added. Joining the Matchstick Advisory Board are Seth Levine and Joy Lindsay. Seth is the co-founder of Foundry Group, an early-stage tech VC based in Boulder that has just under $1B under management. Foundry Group recently made investments in local Minnesota startups LeadPages and BoomBoom Prints. Joy leads StarTec Investments and the newly created Sofia Fund.

“Ryan is scrappy, works hard, has great instincts for investing and, most importantly, he puts entrepreneurs first,” said Seth Levine. “This combination of traits is rare and will set Matchstick Ventures up for success.”

“The Matchstick Tech Partners program adds some amazing depth to our roster,” said Broshar. “The collective experience and support these investors can provide to Matchstick, our startups, and the local startup community is game-changing.”

New Matchstick Tech Partners include Scott Burns (CEO & Founder –GovDelivery), Daren Cotter (CEO & Founder – InboxDollars), Patrick Judge (Director– Farnam Street Financial), Tim Huebsch (General Mills), and Lisa Crump (Co-Founder – Stratasys).

New Tech Partners will be announced as they join the team. In the meantime, the team will begin sourcing deals and investing in companies via its network.

Matchstick has already made 14 investments to date in just over 18 months. Notable Twin Cities companies include:

• TrackIF, a search and shopping awareness engine that allows consumers to track items online while helping retailers capture purchase intent;

• Elevate, a customer service survey platform that is the easiest and most affordable way for restaurants and retailers to survey customers;

• BoomBoom Prints, a social commerce marketplace that connects artists and families.

Other portfolio investment highlights include:

• RivalIQ (Seattle), a digital marketing analytics tool with a competitive perspective for small to mid-sized organizations and marketing agencies;

• Notion (Denver), a multi-function sensor engineered for complete home intelligence;

• Charlie (Chicago), an automatic meeting-preparation tool that delivers a one-pager on the people you meet with, an hour before any meeting

Matchstick recently achieved a profitable exit of Upside (St. Louis), which provides an automated managed investment account platform that is white-labeled for registered investment advisors. Envestnet (NYSE: ENV) acquired Upside in February.

Broshar originally started Confluence Capital in 2013. In addition to his role at Matchstick Ventures, he is also the co-founder of Beta.MN (a bi-annual startup showcase event held in the Twin Cities), co-founder of Twin Cities Startup Week (a week-long series of events highlighting startups in Minnesota), and is a judge for the

Minnesota Cup. Broshar is an alumnus of the University of Minnesota Carlson School of Management and has an MBA from University of Colorado – Boulder.

About Matchstick Ventures:

Matchstick Ventures is based in Minneapolis, MN and invests where innovative ideas, huge markets and, most importantly, amazing entrepreneurs strike.  Matchstick exists to act as a catalyst for our founders, our startups, and our startup community.

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