TRACK’s cloud-based hospitality software empowers management companies (lodges, vacation rentals and resorts) to take bookings, accept payments, track marketing, track calls, and optimize revenue from anywhere, on any device.
TRACK comes from IP acquired out of Tennessee in the middle of last year, and is separate, but closely tied to sister company ResortsandLodges.com (TravelNet Solutions portfolio). Strategic investments sourced from “top customers” and company founders are applied towards product development by a growing team of 6.
Renner says that since launch at the turn of this year, they’ve already acquired 36 paying customers that have scheduled to yield $160m in transactions through TRACK.
He sees a $500B travel lodging market space, with a focus on unique lodging: 6-8 Million professionally managed vacation rentals and 200,000 Resorts and Lodges for a total of about 175M – 250M room nights per year.
“We’ve been flying under the radar,” Renner says, “This space is so antiquated and ready for something better, we’re here!”