Kidizen’s origin dates back to 2010 when Dori Graff and Mary Fallon co-founded Itizen as a means of swapping and tracking tangible goods via physical attachements. In 2013, Dug Nichols came on as CEO and Kidizen dropped the QR codes for a major pivot into a mobile-first p2p marketplace for used kids clothing and accessories.
The filing indicates some equity and debt involved, with $150 open; Sofia’s new angel fund, a group that invests in startups that are led by or serve women, is a known investor in this round. Kidizen has been raising money off and on over the years, locally backed by Gopher Angels in addition to Revolution Partners/Steve Case and Uber exec Emil Michael. All in, the venture has raised an estimated ~$900k to date. Here’s a video of Nichols presenting at Minnedemo last year: