SportsData Wins Exclusive NFL Contract, Rebrands As Sportradar


Via News Release

“The National Football League announced today a new multi-year agreement with Sportradar [formerly SportsData] US to be its exclusive distributor of comprehensive statistics to digital outlets beginning with the 2015 NFL Season.”

Sportradar US will become the NFL’s exclusive distributor for official real-time scores, player statistics and play-by-play data (Game Statistics and Information System/ “GSIS”) as well as the NFL’s proprietary Next Gen Stats. This partnership will allow the NFL to distribute statistical data in new and innovative ways, across a variety of endpoints, including apps, social media platforms, and connected devices.

Next Gen Stats, the initiative first introduced in the 2014 NFL season, consists of real-time, location-based data such as speed, acceleration and distance traveled, for all players, in all games. This unique information, alongside GSIS, will be distributed by Sportradar US to give fans a closer look into the game, and allow them to experience it in ways never seen before. Insights from Next Gen Stats also will be available for fans in-stadium, at home, and everywhere else that NFL content is consumed.

“We look forward to our partnership with Sportradar US,” said Vishal Shah, VP of Media Strategy and Business Development at the NFL. “Statistics are core to the fan experience, and being able to broadly deliver new, differentiated viewpoints is compelling. Next gen stats is an exciting initiative that adds tremendous breadth and depth to our sport. The ability to partner with Sportradar US, with its focus on technology and high quality data distribution, enables the NFL bring these great experiences to the rapidly growing sports data market and our fans.”

Ulrich Harmuth, President of Sportradar US added, “Coming right after our decision to rebrand SportsData as Sportradar US, this deal is an important milestone for our company and in particular underlines our commitment to securing a leading position in the U.S. sports data market. We are thrilled to partner with the NFL in developing a completely new data category that will boost the fan experience as well as improve how the NFL and its partners interact with their fans. At Sportradar we pride ourselves on being both a development and a technology partner to leagues and customers, and we are looking forward to working hand in hand with the NFL and exploring all the innovative possibilities this partnership opens up for both organizations.”



Sportradar US is the U.S. subsidiary of Sportradar AG, the global leader in providing sports data and content. More than 800 businesses in over 80 countries rely on Sportradar’s data depth and quality services in their daily business. Headquartered in Switzerland, Sportradar has offices in more than 30 locations around the world and employs over 1,000 highly experienced staff worldwide.

Sportradar US, which until recently operated as SportsData LLC and was acquired by Sportradar AG in 2013, is recognized as the fastest-growing sports data provider in the U.S. In addition to providing official league feeds from the NFL and NASCAR, the company now covers more than 20,000 live events across professional football, baseball, basketball, hockey and golf events, plus collegiate football and basketball. The company provides data solutions for leading global companies such as Google, Turner

Sports, IBM, Facebook and Twitter. Sportradar US is headquartered in Minneapolis and recently opened a new 20,000 square foot state-of-the-art office dedicated to collecting, processing and monitoring data as well as client support, IT and development teams.

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