Rochester Upstart Sees A Niche In Smart Phones

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By Lee Schafer, Star Tribune

“The Boston Consulting Group uses a little grid to guide the thinking of CEOs when their products turn into commodities. It’s hard to know where to put smartphone maker Nuu Mobile.

It’s not the box on the top of BCG’s grid, for the strategy of the premium player. Nuu can’t fit the strategically sound positions occupied by the lowest-cost producers, big companies that can survive when their higher cost competitors bleed to death.

The only box that seems to fit for a small player like Nuu is the one in the lower left corner. It’s labeled “exit.”

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