Bloom Health Promotes COO Priebe To CEO

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MINNEAPOLIS, MN–(Marketwired – August 11, 2015) – The Bloom Health Board of Directors today announced that it has appointed Jim Priebe to serve as the Company’s Chief Executive Officer. Priebe, who previously held the position of Chief Operating Officer, will bring broad experience and a deep understanding of the Company’s culture and goals to his new role as CEO. The Board is excited to welcome him to serve in this new capacity.”

Priebe was hired by and selected as the successor to Simeon Schindelman, who has served as Bloom Health’s CEO since 2012. During Schindelman’s tenure, Bloom Health underwent a period of tremendous growth and change. The Company expanded its geographic footprint, diversified its product mix, and significantly increased the technological functionality of its Private Exchange Platform®. The Board greatly appreciates Schindelman’s leadership and service and wishes him the best in his next endeavors.

Headquartered in Minneapolis, Minn., Bloom Health is redefining the employee benefits experience by challenging the status quo. With its Private Exchange Platform® solution, Bloom Health helps to inspire consumers through education and options, giving them confidence to take ownership of their benefits selections, while improving the business results of each of its benefits partners. Bloom Health’s benefits expertise, combined with technology and an unbreakable service promise has created the ideal solution for plan providers, brokers and employers that want to build their businesses and brands in this new empowered consumer environment. Visit us at bloomhealth.com. Connect with us on LinkedIn and twitter @bloomhealth.

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