Target’s Plan To Beef Up Its E-commerce

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By Phil Wahba, Fortune

“Four years after taking back control of its e-commerce operations from Amazon.com AMZN 0.21% , Target TGT 0.87% is going all out to become a leader in digital business.

The discount retailer, which is spending $1 billion this year on strengthening its e-commerce capacity, just began piloting a grocery delivery service in Minneapolis with Instacart. It is testing ship-from-store at 150 Target locations to speed up delivery of online orders with more locations to come shortly. And it has deployed beacons at 50 stores to help it personalize offers made to customers while they are in shopping.”

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