Lakana Recently Acquired L.A. Mobile Adtech Startup Kixer



Via News Release

“St. Paul, MN and Los Angeles, CA, LAKANA today announced it has acquired Kixer, Inc., a leading advertising technology platform focused on optimizing and driving new mobile revenue streams for content publishers.”

Kixer helps mobile marketers promote their products across a portfolio of over 400 premium web publications that in aggregate reach over 110 million unique visitors and generate 1.5 billion page views per month. Based in Los Angeles, Kixer’s unique native app recommendation units and marketplace are leveraged by over 80 app developers, including most of the top 50 grossing apps.

Phillip Hyun, LAKANA’s president, commented, “As the mobile ecosystem continues to evolve, mobile app marketing has become a multibillion-dollar advertiser category poised to double in size over the next 12 months. Kixer has quickly become a leading platform for app marketers to reach the most valuable users across premium content mobile websites.”

With the acquisition, LAKANA continues to focus on leveraging technology to bring revenue innovation to its local media platform customers. The LAKANA local media platform network will soon reach nearly 222 million unique users per month across 318 desktop and mobile sites. In aggregate, LAKANA websites reach 86% of the U.S population and 65% of the DMAs.

Mr. Hyun added, “Our core local broadcast platform customers reach some of the most valuable users online, and it is evident that mobile web publishing will continue to be a fast-growing channel for content consumption. Kixer allows us to apply big data and machine learning technologies to best target the fast growing mobile user base while increasing our ability to creatively drive engagement, revenues and innovations for some of the most loyal online audiences.”

Kixer’s CEO and founder Keith Bonnici commented on the acquisition, “The Kixer team is very excited about becoming part of the suite of complementary platforms and services that LAKANA offers publishers. With its scale and technology offering, LAKANA is quickly emerging as a leading publishing platform, and we look forward to integrating Kixer’s technology into the already robust LAKANA offering.”

Kixer, one of a growing number of successful performance advertising companies that have come out of the Los Angeles start up space, was backed by Lowercase Capital and TenOneTen Ventures as well as a collection of well-known angel investors. Kixer was co-founded by Keith Bonnici, Omar Nicola and Jake Moilanen in 2014 and is headquartered in Los Angeles, CA, with its technology team based in Austin, TX.