Thank You Sponsor: LeadPages

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LeadPagesIt is important for us to recognize those who financially sponsor TECHdotMN because their reinvestment advances Minnesota’s technology industry.

Thank You LeadPages!

What does LeadPages do?

At LeadPages, we create elegant software that helps businesses grow by collecting more leads and driving more sales.

Our platform offers more ways to engage potential customers than anyone in the industry, and it’s the only one that enables sign-ups via landing pages, websites, social media, email, and text messaging. We believe compelling online marketing doesn’t need to be time-consuming. In fact, anyone can use LeadPages to create and deploy landing pages in minutes without touching a line of code.

We support and celebrate DIY marketers and large enterprises alike—anyone who values the ability to launch new marketing ideas almost instantly.

When LeadPages start and why?

Clay Collins and Tracy Simmons officially founded LeadPages in January 2013 after Clay discovered a huge demand for the landing-page templates he’d begun creating and releasing via his popular marketing blog.

Today, less than three years later, LeadPages serves more than 40,000 customers. Although our team boasts members around the world, most of our 100+ employees work from LeadPages headquarters: a beautiful loft space in the Warehouse District of downtown Minneapolis. (That said, the space is a little empty on Mondays and Thursdays—we’re encouraged to work from home two days a week.)

What is something unique about LeadPages?

The 40,000 people who use LeadPages aren’t just our customers—they’re our community, and we love to find opportunities to consult with and learn from them in person. To serve our highly engaged following of entrepreneurs and marketers, we just hosted our first annual conference, called CONVERTED, in Minneapolis on October 20–21. Attendees received business-transforming presentations from some of the biggest names and brightest minds in digital marketing and conversion.

Why does LeadPages sponsor TECHdotMN?

We value TECHdotMN both for its in-depth reporting and for all the connections between people and companies it enables. It’s the first place we think about when we’re talking about our local tech scene, and we’re looking forward to watching it grow.

How could Minnesota’s technology industry improve from your perspective?

Phenomenal innovations are happening in the Minnesota tech industry right now—but we could be doing more to make that fact known. Public awareness hasn’t quite caught up with the Twin Cities’ status as an emerging startup hub, which makes it harder to attract national attention and new talent. There’s a lingering perception that business in Minnesota means giant corporations like 3M and Target, and that can overshadow the many smaller ventures that are on a swift climb to the top. To help signal-boost our vibrant startup scene, we frequently bring together local groups at our headquarters for events like Hack the Gap, the first-in-the-state all-woman hackathon we held with the Geekettes in May.

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