Beta Byte is a series underwritten by Bust Out Solutions for that early stage tech found somewhere between idea and traction.
What is the name of the company and/or product?
The product is brodyBall….it’s a simple fantasy football app.
What problem does this solve and what was the “aha” moment?
I (Ryan, Founder) solved my own problem. Like most every other American I like football, but I’ve been unable to get into the fantasy craze…it’s just too complicated. Drafts, points, defenses, commissioners, subs, matchups, etc. It’s just too much darn work! I tried playing in 2006 and lasted all of 2 weeks.
I wanted a fantasy football game that I could play and understand, so I created brodyBall. With brodyBall you pick 3 players…a quarterback, running back and receiver. You challenge your boy and then the guy whose team has the highest total yards is the winner. Simple.
What is the full launch/release date planned?
The beta football version was released during the first week of October 2015, during Week 5 of the current NFL Season.
Who is on the team?
Ryan Taylor, Mikhail Drachuk and Kofi Onumah
What is the specific technology or combination of technologies is used?
What is the size/scope of your market and how will you scale?
About 33M Americans play fantasy football. Honestly, right now we don’t think a ton about scale. We’re a 3-person team focused primarily on hitting our first goal of 10,000 paid games.
What is your revenue model?
Phase 1, collect underpants. Phase 3, profit.
I’m kidding! We make money by offering users the opportunity to play paid games (as well as free). For paid games brodyBall takes a percentage of the overall prize.
What is your greatest strength?
Creativity, ambition, indefatigable will and the ability to get people to pay attention.
What is your biggest weakness?
Inexperience building a company.
What is one resource you could use that would take this to the next level?
An energetic, whip-smart, long-term mentor with her/his own exit ($50M+).
Is there anything else you would like to add?
Yes, a couple things actually:
Download the app: iOS + Android and play a few games and tell me what you’d change (firstname.lastname@example.org).
Watch our launch commercials below. If you’re a Vikes I think there are a couple easter eggs you’ll enjoy!