Beta Byte: MyLoc



my_loc3_icon_transparentBeta Byte is a series underwritten by Bust Out Solutions for that early stage tech found somewhere between idea and traction.


What is the name of the company and/or product?

MyLoc – as in MyLocation

What problem does this solve and what was the “aha” moment? 

Ahi bikes long distances known as brevets, often riding an entire day, and sometimes overnight. MyLoc was created to send his location and progress to his wife at the push of a button, while cruising remote country roads – a simple and practical way to use existing technologies.

Can be used in many more situations, (think road trips, parents wanting to know whereabouts of kids.)

MyLoc finds your current street address and sends it to selected contacts.
Keeps no user history, focuses on privacy, and avoids publicising personal AND location information.
More features planned for 2016 (e.g. sending SMS with location.)


What is the full launch/release date planned?

Mid 2016

Who is on the team? 

Ahi Bennuri –  ideator ansd sole developer.

Laurie Bennett – helps with testing and usability

What is the specific technology or combination of technologies is used?

Web app built using .Net and Javascript and hosted on Microsoft Azure. iOS and Android apps in the works.

What is the size/scope of your market and how will you scale?

Location services have been and will always be a huge need to almost everyone. The way in which it is used varies widely and is almost taken for granted. The goal of MyLoc is to start by providing simple and practical services to niche markets such as outdoor adventurers, and expand from there.

What is your revenue model?

Being a “Personal app” and practical services provider, the features being slated for mid 2016 will cost money, and we will start charging a nominal subscription fees. MyLoc will cater to the specific and most popular needs of its users, as new features are added, and will charge accordingly.

What is your greatest strength?

The fact that we are still so new and lean and independent gives us a lot of freedom to start from scratch, iterate, and improve on a simple yet powerful concept.

What is your biggest weakness?

Lack of experience trying to market a product.

What is one resource you could use that would take this to the next level?

Marketing, and the research and analysis that follows.

Is there anything else you would like to add?

This has been a very rewarding experience for me as a developer. I started to build this to solve a very specific problem for myself and realized that it could be useful to many others as well. The challenge is to differentiate this from other location based apps that on the surface seem similar.  I’d love to connect with a larger user base, and keep building. There is a lot of potential, and I’d like to realize that. It can only be possible when I am able to have a meaningful dialogue with users who want a service like this.


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