Local Startup Pianu Is Hitting All The Right Notes


pianuWhen Matt Curney was looking for a new challenge in life, he turned to coding and effectively taught himself how to program well into adulthood.

That experience would soon lead to a new career for the professional pianist, as he carved a niche in making websites for fellow musicians and their bands.  Eventually, he decided to combine his passion to play with his development chops and pursued a product to teach the universal language of sound.

Curney launched Pianu last year with $60k from Kickstarter as a way for anyone in the world to learn to play piano 100% online, using any device connected to the internet.

“There’s such a timeless demand for learning to play the piano, but it’s very stuck in traditional methods of training,” he explains.  “I realized that I could use my skills in both areas and make something better.”

Using the webMIDI API, Pianu is a fully interactive application that resembles Guitar Hero in format; it can be paired with a mobile device, laptop, or any number of plug and play pianos.  By default, the service is free to start and $19 – $35 for further advanced lessons. The venture also generates income through the affiliate sales of keyboards that range from $30 to $200 in price.

Pianu experienced ~1m pageviews throughout last year coming from 182 different countries. While Curney declined to mention the total number of current paying customers, he affirmed the income figure is now rising steadily.

What’s been the key to success for Pianu?

“A heavy focus on user experience and lesson formats that stem from years of personal instruction,” he says.


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