How Outsell Separates The Tire Kickers From Real Buyers

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By Brian Edwards, Star Tribune

“Since Americans began buying cars a century ago, shoppers always had an advantage over dealers because they knew whether they were really interested in a vehicle.  Minneapolis-based Outsell is helping dealers tip that balance of power. With the company’s help, dealers increasingly know the difference between someone who is kicking tires and someone ready to make a down payment.”

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