Keith Resar spent many years in sales and business development. The most challenging part of the job wasn’t completing a deal or sale, but actually getting people into a room to begin with.
“If you’re in a corporate environment, you can pull up a schedule and see who’s available,” he explains. “That doesn’t happen when you’re working across different organizations.”
The process of emailing back-and-forth, or playing phone tag, to try and nail down a time and location caused many potentially productive meetings to derail. From talking with others in similar lines of work, Resar knew he was not alone in facing this frustration.
How much easier would life be in these instances if there was a way to sync together all major calendar apps so that they’d function in the same manner as an interoffice system?
This is the vision that drives Appointment.one, a new service recently launched by Resar. It serves as a centralized platform for scheduling meetings, taking away the pains that serve as roadblocks when it comes to getting business done.
Compatible with Office 365, Google Apps and Exchange, Appointment.one draws data from everyone’s varied calendar services, eliminating confusion and conflicts. It’s as simple as this: the meeting creator sends out an email with a customized link where recipients can accept or decline, view the availability of other participants, and inform attendees of changes in status.
“Once you’ve found a window where everyone can meet, you push a button and it’s automatically added to everyone’s calendar,” Resar says.
The capability of communicating with virtually any online calendar system is the breakthrough innovation, Resar believes. This isn’t another software solution that people must download and install; it simply works with whatever they’re already using. If you’re invited to a meeting, there’s no need to sign up or create an account.
Drawing from a lengthy technical background, Resar developed Appointment.one all on his own. That has involved some challenging hurdles — in particular, integrating support for IT-hosted Exchange calendars — but he says that the service is working smoothly and he has yet to encounter a corporate scheduling system that won’t work with it.
Appointment.one is sold as a recurring subscription, with a rate of $9.95 per month or $95 per year. Resar opened it up to the general public a few weeks ago and says he already has a couple of paying customers on board.
He acknowledges that spreading the word will be his greatest challenge, and admits that marketing isn’t a personal strength, but Resar notes that his offering has a viral element to it. That’s because any subscriber who uses Appointment.one is invariably going to expose others to it by inviting them to meetings, and once people experience the ease and convenience of the service many are immediately intrigued.
Growth will be the focus for Appointment.one going forward now that Resar has refined functionality and introduced it to the market. Thus far, everything is on schedule.