Beta Byte: ArborWay Labs

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Beta Byte is a series underwritten by Bust Out Solutions for that early stage tech found somewhere between idea and traction.

 
What is the name of the company and/or product? Where is it found online?

ArborWay Labs and it can be found at www.arborwaylabs.com

What problem does this solve?

At the bottom of the IT stack, the relational database is a bottleneck in our information supply chain. Only experts can work directly with these systems, one hand-crafted command at a time. We have developed a breakthrough technology that automates the production of end-user access and information displays.

By modeling data relations, we organize data into a book index that links to information, saving time and money. Designers, not programmers, use WYSIWYG editors. No JOINs or Object-Relational mapping are used. ArborWay is a general-purpose, rapid deployment front-end to the RDBMS designed for the next generation of databases.

What is the full launch/release date planned?

4th QTR 2016 we will launch our database consulting services.

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Who is on the team?

Paul Zellweger

Jason Thompson, PhD

What is the specific technology or combination of technologies is used? Is there any IP?

JDBC provides universal access to the RDBMS, and our web services render client support along a wide range of devices: desktop, tablet, to the mobile. The smart watch is next. Our Studio development system models RDBMS data relations according to theoretical mathematics introduced by ULCA’s Mark Burgin known as “named sets”. The combination of cutting edge tools, advanced mathematics, multi-level security and rigorous UX design transforms the RDBMS from the Information Age into a predicate calculus machine designed for today’s knowledge workers. Our technology is patented; twelve patents issued, two are still pending and more are planned.

What is the size/scope of your market and how will you scale?

The database marketplace is vast. According to IDC, this market should continue to grow to $50B by 2018. Our strategy is to work with technology partners to segment the market, and approach each niche, one at a time. Our first commercial venture will focus on the eCommerce infrastructure. In this space, Endeca (purchased by Oracle for $1B), dominates the field. We can offer a cost-effective alternative to prospects who cannot afford Endeca’s $1m price point. Given Endeca’s overly labor-intensive approach to aligning online buyers to eCatalog products, we will target well below Endeca’s space, and then work upwards.

What is your revenue model?

Eventually, we intend to productize our Studio system. In the meantime, we plan to conduct Alpha and Beta testing, and then roll out consultancy services as we productize the Studio. Currently, an Alpha test site is under consideration by a local nonprofit, on a pro bono basis. Next, three Beta sites will be negotiated based on a fixed-price contract with reduced license fees. When testing is done, ArborWay will build and deploy RDBMS applications as consultancy on a time and materials basis with published license and fees that includes GSA. Surplus revenue will be reinvested into product development.

What is your greatest strength?

Our strength lies in the fact that we have conducted basic R&D in areas of database research on our own. Actually, this includes three “unknown frontiers”: 1) our book-like index for end-user database access, 2) data relations in the RDMS, and 3) digital symbols on the von Neumann computer. As outsiders to the University research program we initially relied on patent applications to write about our discoveries and to see them in print. Since then a dozen academic papers have followed. We understand how the power of a good idea can only gain traction by old-fashion tenacity.

What is your biggest weakness?

We are a bootstrap operation that is woefully undercapitalized. Yet, in spite of this obstacle we have been able to conduct original research that lays the theoretical framework for addressing a wide range of other, more daunting database problems, including database accessibility for the visually impaired, database interoperability, and the hidden database on the web, to name just a few. We have a deep understanding of the relational database that can help industry take their existing applications to the next level. But without adequate financial resources our marketing and sales opportunities are for the being somewhat limited.

What is one resource you could use that would take this to the next level?

At this point, we encourage industry’s technical leadership in database applications to take a look at our value proposition. They should consider a specific application as a test site or as a project for our consulting group. They should also consider sponsoring ArborWay to develop specific features which could help them leverage their existing product offerings with OEM licensing. For instance, such features in vertical markets include real-time micro analysis of consumer behavior, data pattern analysis in bioinformatics and more. This also includes horizontal markets such as database access in app development, controlled vocabularies, data mining and more.

Is there anything else you would like to add?

Having worked in the database industry for over 35 years, we firmly believe that a start-up operation like ours is vital to innovation, and to our economy. During this time, every conceivable aspect of IT has changed and improved, including obvious examples like WINDOWS, the Internet, memory storage and so on. Every aspect of IT has undergone radical change except one, the relational database. Now is the time to take advantage of advanced mathematics upgrading this 40 year-old technology into a system that we reckon should be as easy to use as a toaster.

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