Serial MN Tech Entrepreneurs Scott Litman & Dan Mallin Launch Equals 3 Today

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By Nathalie Taden, Wall Street Journal

“More marketers are putting Watson to work. Employing IBM ’s artificial intelligence technology has become a popular move for brands seeking to make better use of data in their marketing efforts.

…Separately, startup Equals 3 on Wednesday is launching a new software product dubbed Lucy that utilizes Watson’s cognitive computing capabilities to make the media planning process more efficient for marketers and agencies.”

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