By Don Jacobson, Twin Cities Business
“Minneapolis-based healthcare information technology start-up Vidscrip has so far been growing the old-fashioned way: funding itself through revenues derived from actual sales, the quaint method used in the pre-Internet age.
Vidscrip co-founder and CEO John Brownlee has taken that traditional approach even though his company’s product – a computer and smartphone app that allows patients to view individualized short videos recorded by their own doctors – is definitely the kind of thing that has “digital health venture play” written all over it. And with the landing of a big-fish customer in
Harvard Medical School last month, that could be in its not-so-distant future.”