Minnesota Made Mytasca Helps Companies Focus College Recruitment Efforts

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By Nicole Norfleet, Star Tribune

Screen Shot 2016-06-14 at 7.13.46 AM“Lake Itasca is known as the source of the Mississippi River and, similarly, the Twin Cities creators behind online college recruiting tool Mytasca want it to be known as a source as well, but for talent.

Bloomington-based youth marketing agency Campus Media Group works to help companies connect to college students through a combination of traditional, digital and guerrilla marketing.  The Mytasca tool is a different sort of offering for the company.”

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