Gophers Football Launches VR App To Up Their Game

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screen-shot-2016-11-28-at-8-35-07-amVia News Release

“FusionSports, a leading digital marketing agency that creates virtual reality (VR) experiences for sports brands, and the University of Minnesota Golden Gophers football program (led by Head Coach Tracy Claeys) have partnered to create cinematic VR content to enhance their recruiting efforts. The content will be featured in a custom mobile application launching this fall) custom designed for the football program.

VR has been consistently touted as the next medium for storytelling in multiple industries, but its many uses for sports are crystal clear. Sports are highly dynamic and action-packed, with a multitude of elements that make VR a natural method for effectively capturing on- and off-field experiences to foster a whole new level of engagement.”

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How Drip Started As A Widget & Was Acquired by Leadpages For A Life-Changing Sum

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By Andrew Warner, Mixergy

screen-shot-2016-11-02-at-11-25-40-am“I’m really excited to have today’s guest Rob Walling on. This is a guy who has started things like MicroConf and Micropreneur Academy and he’s just been plugging away, bootstrapping from his house. The stuff he creates is high quality, the people he works with love him and have life-changing experiences because of him. He didn’t raise millions of dollars or appear on TechCrunch, but he built this phenomenal company called Drip. He sold it to LeadPages. I invited him here to find out how he did it.”

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Data Analytics Firm SmartBase Solutions Buys Wayzata’s Group 3 Marketing

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smartbaseVia News Release

SmartBase Solutions LLC announced today that it has acquired the assets of Group 3 Marketing of Wayzata, MN.

The power of SmartBase Solutions’ big data platform, combined with Group 3 Marketing’s proven marketing technology will bring stronger Marketing Analytics and Brand Loyalty solutions to the Retail industry. Under terms of the agreement, Group 3 Marketing’s products and services will now be integrated with SmartBase’s technology and offered under the SmartBase Solutions name.”

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Leadpages Acquires CA Marketing Automation Company Drip

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Via News Release

“MINNEAPOLIS, Minn. – July 7, 2016 – Leadpages, the world’s most popular lead generation and landing page platform, today announced that it has acquired Drip, a marketing automation company, for an undisclosed amount. This acquisition comes one year after Leadpages’ $27 million Series B financing round,
led by Drive Capital, Foundry Group, and Arthur Ventures
.”

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B2B Analytics SaaS Startup Optimine Is Raising $600k

optimineOptimine Software is raising $600k in debt financing per this SEC disclosure, with $532k of that round claimed.

“OptiMine Software is a leader in cloud-based omni-channel marketing analytics and optimization that helps marketers grow their businesses and achieve significant ROI lift from their ad spend. Through OptiMine’s ad measurement and optimization platform, marketers maximize ROI by gaining insight into every ad’s contributions to financial performance, while optimizing ad mix and spend—across digital display, search and social channels.”

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St. Paul HQ Augeo Acquires Arizona-Based Incentive Logic

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Via News Release

“ST. PAUL, Minn., June 2, 2016 /PRNewswire/ — Today, Augeo announced the completion of its second acquisition in 2016 and its eighth in company history, with the asset purchase of Incentive Logic, Inc. Augeo is a rapidly growing leader among US and international engagement and loyalty platform providers, and has been working in the loyalty space since its inception in 1998.  Incentive Logic, also founded in 1998 and based in Scottsdale, AZ, developed one of the first customized online reward catalogs in the industry, and now runs comprehensive points based and quick rewards incentive programs for a wide variety of industries including airlines, healthcare, retail and technology, among many others.”

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Scott Litman & Dan Mallin On Their Next Wild Adventure: Equals 3

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Equals 3 founders Scott Litman and Dan Mallin

 
Scott and Dan’s Wild Adventures — or SDWA — as the the next chapter in this story unfolds.  Partners since the mid-90’s, these two perennial entrepreneurs are at it once again with cognitive companion Lucy from Equals 3, an artificial intellicence platform for marketers built in partnership with IBM’s Watson.

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Stratasys Has A New CMO

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By Natalie Gagliordi, CNET

Stratasys on Thursday named former IBM veteran Tim Bohling as chief marketing officer. Stratasys says Bohling has experience helping organizations “make and shape markets,” which should come in handy for the Israeli tech firm’s turnaround efforts as the company tries to rekindle growth in its 3D printing business.”

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Erin Newkirk Is Joining Bright Health As CMO

Screen Shot 2016-04-13 at 9.45.40 AMErin Newkirk has signed on to lead the marketing efforts at Bright Health, the new tech focused health insurer that raised $80m in series A funding earlier this month.

Last week, Newkirk revealed via twitter that she would be joining the team, while the description on her medium page indicates “CMO at Bright Health”.

As a more formal company announcement is expected, the story adds up now.

Prior to Bright Health, she was with The Occasions Group, a Taylor Corp. subsidiary that acquired her mobile greeting card company RedStamp for an undisclosed amount in 2013.

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