Best Buy’s E-commerce President and CMO Are Leaving

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Best BuyBy Kavita Kumar, Star Tribune

“Two top Best Buy executives are leaving the company as CEO Hubert Joly reshuffles his leadership team’s responsibilities. The two departing leaders are Mary Lou Kelley, Best Buy’s president of e-commerce, and Greg Revelle, the Richfield-based retailer’s chief marketing officer, said sources familiar with the matter. Both executives were hired by Joly in 2014.”

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Repeat Entrepreneur Mary Meehan Is Working On Her Next Big (Data) Thing

Mary Meehan

Mary Meehan, Cofounder and CEO, Metametrix.

“I’ve always had more ideas to work on,” says Mary Meehan, explaining her motivation to start another company.

“It’s like a gift and a curse…this entrepreneurship thing…but I just love solving problems.”

Though Meehan is not a formally trained social scientist, she’s spent over a quarter century thinking like one, and capitalizing on her experiments along the way.

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Augeo Acquires Edo Interactive

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Via News Release

Augeo_Logo“ST. PAUL, Minn., Jan. 18, 2017 — Augeo, a leader in consumer and employee engagement and incentive programs across all industries, today announced the acquisition of Edo Interactive, a leader in the card-linked offer industry.”

Based in Nashville, Edo Interactive is the pioneer in card-linked offers, providing a premier software platform connecting targeted merchant offers to credit and debit cardholders in both the US and Europe.”

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Ovative/Group Plots North Loop HQ Relocation For 100+ Hires

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By Jon Collins, MPRnews

“A Minneapolis digital marketing and analytics firm is planning a multi-million dollar expansion that could create an estimated 100 new jobs within the next few years.

Ovative/group focuses on measuring the impact of digital marketing on both online and offline purchases, said Greg Engen, senior vice president of business development.”

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Gophers Football Launches VR App To Up Their Game

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screen-shot-2016-11-28-at-8-35-07-amVia News Release

“FusionSports, a leading digital marketing agency that creates virtual reality (VR) experiences for sports brands, and the University of Minnesota Golden Gophers football program (led by Head Coach Tracy Claeys) have partnered to create cinematic VR content to enhance their recruiting efforts. The content will be featured in a custom mobile application launching this fall) custom designed for the football program.

VR has been consistently touted as the next medium for storytelling in multiple industries, but its many uses for sports are crystal clear. Sports are highly dynamic and action-packed, with a multitude of elements that make VR a natural method for effectively capturing on- and off-field experiences to foster a whole new level of engagement.”

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How Drip Started As A Widget & Was Acquired by Leadpages For A Life-Changing Sum

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By Andrew Warner, Mixergy

screen-shot-2016-11-02-at-11-25-40-am“I’m really excited to have today’s guest Rob Walling on. This is a guy who has started things like MicroConf and Micropreneur Academy and he’s just been plugging away, bootstrapping from his house. The stuff he creates is high quality, the people he works with love him and have life-changing experiences because of him. He didn’t raise millions of dollars or appear on TechCrunch, but he built this phenomenal company called Drip. He sold it to LeadPages. I invited him here to find out how he did it.”

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Data Analytics Firm SmartBase Solutions Buys Wayzata’s Group 3 Marketing

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smartbaseVia News Release

SmartBase Solutions LLC announced today that it has acquired the assets of Group 3 Marketing of Wayzata, MN.

The power of SmartBase Solutions’ big data platform, combined with Group 3 Marketing’s proven marketing technology will bring stronger Marketing Analytics and Brand Loyalty solutions to the Retail industry. Under terms of the agreement, Group 3 Marketing’s products and services will now be integrated with SmartBase’s technology and offered under the SmartBase Solutions name.”

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Leadpages Acquires CA Marketing Automation Company Drip

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Via News Release

“MINNEAPOLIS, Minn. – July 7, 2016 – Leadpages, the world’s most popular lead generation and landing page platform, today announced that it has acquired Drip, a marketing automation company, for an undisclosed amount. This acquisition comes one year after Leadpages’ $27 million Series B financing round,
led by Drive Capital, Foundry Group, and Arthur Ventures
.”

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