A long and intense journey came to fruition last night when Sue Kruskopf and Nancy Bush’s big pitch for funeral planning and preparation service My Wonderful Life aired on the season premier of ABC’s Shark Tank.
Now entering a third season, Shark Tank provides a national stage of 6 million viewers for budding entrepreneurs to make their best business offer in front of ultra wealthy ‘sharks’ who negotiate with the entrepreneurs (and themselves) on making a deal in real time. Catchy stuff.
The business-oriented reality TV show is designed to be entertaining above all else, but between the sharks and the editors, there was no Minnesota nice around to save these entrepreneurs from attack.
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