Special thanks to CartStack for underwriting the new “E-commerce exploration” series.
What is the name of the company and what do you retail online?
DefySupply, we have a selection of 4,600+ furniture items, all produced on-demand, from leading global manufacturers.
When was your company founded and by whom?
Founded by myself, Brent Gensler, in April 2008.
What was impetus to start Defy Supply?