TECHdotMN: News about Minnesota Startups

An aspiring “world leader in intelligent feeding systems and data management for livestock,” from Willmar named Feedlogic has recently raised an equity round between $678k – $1.2m according to an SEC filing.

“Founded in 2001, Feedlogic is a pioneer in the development of intelligent feeding solutions which can provide livestock producers with real-time monitoring and management of feed. It offers a series of products which combine patented hardware and software to measure production processes and execute more precisely. Its products include FEEDPro for research applications, FeedSaver intelligent feeding systems for commercial production, FeedMeter feed measurement systems, and BlendTronic on-farm micro-ingredient application systems.”

The company appears to have been consistently making business development progress this year and was reportedly working with local startup TelemetryWeb as of last summer.

Entrepreneur Neal Tovsen’s obsession for the last two years can been found in capturing data from the real world and displaying it in the virtual world.

During the winter of 2010, he left the 9 – 5  with XATA and embarked on  his first startup, TelemetryWeb, a SaaS for web connected hardware devices to “observe data at a distance”.

He says that  the biggest pitfall of systems he’s dealt with in the past is that too often assumptions were made about how the data will be used.  “Since I’ve run into major limitations with past systems, I’ve designed TelemetryWeb to be very flexible around what can be done with information that has been collected.”

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