A new social commerce application for Facebook fan pages called OneWay Commerce is breaking into the SMB market this summer in collaboration with Intuit.
At the time, it was easy draw some correlations between OneWay Commerce’s model and the rise of ’09′s winner, now called 8thBridge; both operate in the arena of social commerce, specifically designed to enable
e-commerce F-commerce transactions via Facebook. In contrast, what Dwyer has created is a clear emphasis on empowering individuals, small and medium businesses with a quick, easy and affordable means of launching their own commerce app via their Facebook fan page.
“Our software is fully functional and we’ve got dozens of customers generating revenue,” says Dwyer, noting “the application is ideal for venders who offer a relatively small product line, even as little as one item.”