A biz dev guy walks into a developer dude’s office and says, “I’ve got an idea that’ll change the world and make us billionaires!” The confident developer leans back in his chair and says, “SMOP”.
The biz dev guys looks at him cross-eyed and confused. He believes that he may have walked into the wrong office, and proceeds to leave.
The idea dies, billions aren’t made and the world remains the same; biz dev guy and developer dude go back to boring day jobs. This scenario happens a LOT.
Generically, people from the business side have a wealth of acumen on the market and sales side, while developers know everything it takes to code up the next best thing. This “knowledge diversity” is analogous to languages — both individuals speak different languages and only understand a few words of the others’ native tongue. As a result, when they do work together, the projects routinely fall short of expectations, sales goals are missed and in general, it’s a lost opportunity.
While there aren’t simple cure-alls to this, there are things that can be done to help improve the odds that your next venture will be more successful. There are two critical and commonly absent pieces (both sides are guilty): 1 – active listening and 2 – active questioning.
Here’s how it works:

It’s no surprise that a significant number of successful companies were built by what I call “Founder Pairs”. Instead of a single person – there were actually two individuals responsible for the formation, growth and eventual success of the company.
Being that we’re heading into baseball playoff season, my thoughts drift to (where are the Red Sox?) the notion of pitching – it’s one of the key factors in determining who ultimately gets the champagne shower in the locker room.
In the course of a year, I see anywhere between 30 to 40 business plans and talk with 20 to 40 entrepreneurs about their ideas, pre-business plan.

It might be educational for the other entrepreneurs in the community to know this isn't YC and the s...
Author: Casey AllenGood for you... congratulations! The Twin Cities is a great place to lead this charge. If you can ...
Author: Darren CoxCongrats, Heroic!
Author: Dana SeversonJustin and team rock.
Author: GraemeThickinsCan you elaborate on that?
Author: Jeff Pesek