“An emerging health IT startup in Minnesota wants to create a healthcare social network that would move sales between vendors and hospital systems completely online.

Consider Qualtrx a mix between Twitter and Match.com, says its founder and CEO Rashaun Sourles. Hospitals and physicians in the Qualtrx network broadcast their needs, which can be as specific as the desire for an individual product or patient care need or as broad as an organizational goal. Then, medical sales representatives will buy access to the system, respond to the health systems’ needs and (presumably) make a sale.”

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