Author: Sangam Napit

Do you know what direction Lincoln faces on the penny? Writer Sangam Napit dives into “salient cues” and how to capture your customer’s attention.

How can you manage visual informational for your customer in a data sandstorm? Sangam Napit turns to biology and psychology for the answer.

Sangam Napit explains why spending time with your customer is crucial to your product development and how small surprises can mean big things.

Sangam Napit dives into the importance of asking the right questions when crafting a human-centric solution for your customers.

Sangam Napit explains how one simple question should be your production starting point.

Creating something for a billion people is alluring, but Sangam Napit dives into how honing in on your audience is crucial to building something great.