Acquired/Merged Funded

Alvenda

About

[Now known as 8thBridge] Merchants partner with Alvenda to create a social commerce channel on Facebook and thousands of other websites. Customers engage merchants on their own terms in a shopping experience that is portable, personalized, and participatory.

History was made on July 8th, 2009 when Alvenda brought online retail to Facebook and again on August 12, 2010 with the travel industry. Alvenda monetizes social media for some of the largest merchants in the world including 1-800-Flowers.com, Brooks Brothers, Delta Air Lines, Hallmark, and the fastest growing division of Avon called Mark.

Over 500 million people use Facebook to discover and promote the things they care about. Today, fewer customers believe in what they are told and buy what they are sold. Increasingly, customers are learning about new products from friends more frequently than from brands. Alvenda enables customers to connect in a relevant way with merchants on Facebook and empower them to extend support beyond a simple vote of their pocketbooks. Alvenda makes it easy for customers to more-effectively advocate for merchants they care about on Facebook, blogs, and other social media.

Alvenda's merchants are rewarded with 10 to 20 times the engagement rates achieved with traditional direct marketing and social media programs. People shop more when not required to leave their preferred online experience and when their friends make a recommendation.

Alvenda's innovative technology platform, Alvenda StoreCast, enables the convergence of social networking, ecommerce, and advertising. Alvenda opens millions of instream shopping experiences that include a quick checkout feature inside Facebook's news feed, fan pages, and inside banner ads on publisher websites. The store is brought to the customer rather than the other way around.

Alvenda, a Minneapolis MN company, was founded in 2008 as is led by executives with domain expertise in ecommerce, direct marketing, social media, and online publishing. Alvenda was named the grand prize winner of the 2009 Minnesota Cup and has been featured in Advertising Age, Financial Times, Wall Street Journal, Business Week, New York Times, WWD, Bloomberg TV, and Techcrunch. Alvenda is funded by Split Rock Venture Partners.