Energized by those ideas and stumped by the fact that so few seem to be doing big data right, we developed our own, proprietary way to take in the world and help foster innovation. We call our proprietary combination of advanced data collection, natural language processing and rigorous study of the world cultural analytics.
It’s cultural analytics that makes the data sing. Using our proprietary approach, we lead clients to find better insights, explore bigger opportunities and make business decisions that drive more change. We developed this solution to spark data into big ideas for researchers, strategists and decision-makers bridge the gap between big data and big business decisions.